Copyright & Takedown Policy

AssetLoom respects intellectual property and expects its users to do the same. Creators must confirm they own or have licensed everything in their Assets (see the Creator Terms), and infringing content is prohibited by the Acceptable Use & Prohibited Content Policy.

As an intermediary, we respond to notices of alleged infringement under the Copyright Act, 1957 (including section 52(1)(c) and rule 75 of the Copyright Rules, 2013), the Information Technology Act, 2000 and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and the US Digital Millennium Copyright Act, 17 U.S.C. §512 (DMCA). You can use one notice that meets the requirements below, whichever law you rely on.

Send copyright notices and counter-notices to our designated agent:

Email is the fastest way to reach us. Notices sent to other addresses may be delayed.

Your notice must be in writing and include:

1. your full name, postal address, telephone number, and email address;
2. a description of the copyrighted work you say is infringed (or, for several works, a representative list), and evidence that you own it or are authorised to act for the owner or exclusive licensee;
3. the URL of each Listing or other location on AssetLoom where the allegedly infringing material appears, with enough detail for us to find it;
4. the name of the person or account responsible for uploading it, if you know it;
5. a statement that you have a good-faith belief that the use is not authorised by the copyright owner, its agent, or the law;
6. a statement that the information in the notice is accurate and, under penalty of perjury, that you are the owner or are authorised to act on behalf of the owner of an exclusive right that is allegedly infringed; and
7. your physical or electronic signature.

Notices under Indian law. If you rely on section 52(1)(c) of the Copyright Act, 1957, your notice should also include an undertaking that you will file an infringement suit in a competent court and produce the court's order to us within 21 days of the date of your notice. Under rule 75 of the Copyright Rules, 2013, if we do not receive a court order within that period, we may restore access to the material.

Incomplete notices may be delayed while we ask for missing information. Knowingly making a false or misleading notice may make you liable for damages, including under 17 U.S.C. §512(f), and may be an offence.

• We review the notice and, if it is complete and appears valid, we expeditiously remove or disable access to the material.
• We notify the user who uploaded it, tell them why, and include a copy or summary of the notice, which may include your name and contact details so that they can respond or contact you directly.
• We record a strike against the account under our repeat-infringer policy.
• Buyers who purchased the removed Asset are offered a refund under the Refund Policy, and the related Creator earnings are reversed.
• We may decline to act on notices that are incomplete, abusive, or clearly concern lawful use, and will tell you if we do.

If your material was removed and you believe it was a mistake or misidentification, or that you have the right to use it, you may send a counter-notice to our designated agent. It must include:

1. your full name, postal address, telephone number, and email address;
2. identification of the material that was removed and the location where it appeared before removal;
3. a statement, under penalty of perjury, that you have a good-faith belief that the material was removed or disabled as a result of mistake or misidentification;
4. a statement that you consent to the jurisdiction of the courts at Faridabad, India and, for notices under the DMCA, of the US Federal District Court for the judicial district in which your address is located (or, if your address is outside the United States, any judicial district in which AssetLoom may be found), and that you will accept service of process from the person who sent the original notice or their agent; and
5. your physical or electronic signature.

We will forward a valid counter-notice to the person who sent the original notice. For DMCA notices, we will restore the material in 10 to 14 business days after receiving the counter-notice, unless the complainant tells us they have filed a court action to restrain the alleged infringement. For notices under Indian law, we will restore the material if the complainant does not provide a court order within the 21-day period, or as directed by a court.

We terminate, in appropriate circumstances, the accounts of users who repeatedly infringe the rights of others. Each valid notice that leads to removal counts as a strike. A strike is withdrawn if a counter-notice leads to the material being restored, or if the notice is withdrawn or shown to be invalid.

• On the first strike, we remove the material and warn the account holder.
• On the second strike, we may also restrict publishing and hold earnings related to the affected Listings.
• On the third strike within any 12-month period, we will terminate the account.

We may terminate an account after fewer strikes, or immediately, where infringement is deliberate, large-scale, or involves stolen assets. Users whose accounts are terminated may not create new accounts.

To report trademark infringement, impersonation, misuse of a person's likeness, or other non-copyright rights, email legal@assetloom.io with your contact details, the rights you rely on, evidence of ownership, and the location of the content. We will review and respond in line with this policy and the Acceptable Use & Prohibited Content Policy.

If you find an Asset bought on AssetLoom being redistributed on another website, you (or the Creator) should send a notice to that website's operator. We cannot remove content from other websites, but Creators can contact us at legal@assetloom.io and we will help where we can, for example by confirming licensing records.